Latino News Midwest - Online News Magazine

For the twelfth consecutive year, Aguilar Productions, based in St. Paul,  will once again present the Hispanic Marketing Midwest Conference to be held at Saint Paul RiverCentre on April 30th from 7:30 am to 4pm.

One of the highlights of this year's conference is the Annual Hispanic Marketing Midwest Awards Luncheon, in its fourth year “Celebrating Excellence in Hispanic Marketing” honors marketing contributions of some of the top professionals in the Industry. The Hispanic Marketing Achievement Award, will be presented to Joe Zubizarreta, COO of Zubi Advertising, Coral Cables, FL., and the Award for Achievement in Hispanic Marketing Research “the HispanSource” award; to Sonya Suarez-Hammond, Vice President, Multicultural Marketing Insights, Yanlelovich,Inc. New York, NY. The Hispanic Marketing Corporate Award will be presented to Target Corporation for their marketing efforts Excellence in hiring Hispanics and community involvement with the Hispanic community. The award will be accepted by Greg Cunningham, head of muticultural marketing efforts for Target
The awards luncheon is sponsored by “HispanSource” the online source for Hispanic Marketing information. The site was created by Aguilar Productions and the James J. Hill Library and is maintained at the Hill Library.

Joe Zubizarreta is the Chief Operating Officer of Zubi Advertising,  one of the largest independent Hispanic advertising agency in the U. S that has long been known as a pioneer in the Hispanic marketing industry. “I am humbled to receive this award, which I share with the entire staff at Zubi, their passion and dedication drives our work” Zubizarreta said.
The 12th annual Hispanic Marketing Midwest Conference on April 30,  will feature presentations by some of the leading Hispanic marketing experts in the country. Presenters include: Jose Villa, Sensis, Los Angeles, CA, Laritza Lopez, Real Latino Images, Chicago, Il, Derene Allen, Santiago Solutions Group, San Francisco, CA, Cristina Benitez, Lazos Latinos, Chicago, Il, Ursula-Mejia Melgar, General Mills, MN, and Twin Cities based,   Ed Rosheim, President of
Workplace Languages and Adolfo Rudy Cardona, Faculty member of the MBA program at Saint Mary's University of Minnesota.
Amongst the many topics to be delivered during the one day conference, are the “Latino Shoppers Insights, Bilingual Search Engine Marketing, Hispanic Marketing Consumer Trends, Using Latino Imagery, Cultural Impact of Latinos, and Multi-Touch Point Platforms. The presentations which focus on new trends in the Hispanic market, will include insights, tools and strategies to help companies and executives reach the fastest growing consumer market in the country, the $900 Billion Dollar U.S. Hispanic Market.